
the importance for a radio station to have a social media plan is to go after their audience and make them feel smarter,loved, appreciated, give them fun, unique experiences of radio as it relates to their benefit. you will also be having this plan because the audience you crave the most is there and it will give you an opportunity to engage, validate and influence.having this plan will help your station not only to gain new audience but gain content as well which will invite the followers, friends etc. to listen to the station.
some radio stations are still struggling to sell their content so by having this plan it will help the station to gain participation from social media users who will feed the shows with relevant content of what exactly the audience is interested in and again the station can use this platforms to listen to their audiences on some of the things that can be done to promote the show or station.the plan is important in determining what does the audience on social media tools mostly engage on and what do they like. Not moving away from what the stations vision and objectives are.
A social media can help with the sales of the station if it is executed in a correct manner because once advertisers see that you have an active social media tools and the audiences are contributing to it becomes easier for the marketing department of the station to sell the idea of advertising online with the station.






